There are several different types of food marketing strategies. One approach is product diversification, in which a firm markets a range of products with different attributes, each targeted to a specific segment of the market. This strategy expands the variety of foods available to consumers while preserving and expanding a firm’s market share.

Multidisciplinary perspectives on food marketing

A multidisciplinary approach to food marketing is important for a number of reasons. For one, it allows researchers from different fields to combine their expertise and use it to better understand the food industry. Another advantage of a multidisciplinary approach is that it encourages a deeper understanding of how food and the environment are interconnected.

Multidisciplinary approaches are also necessary for addressing issues related to food security, such as antimicrobial resistance, the promotion of healthy diets, and the prevention of vector-borne diseases. This is especially important if one wants to ensure the … READ MORE ...