When you own a business, one of the most important aspects of that business is marketing. Marketing may be done in a number of ways, from the way you advertise to the way that you package your product. The packaging is one of the easiest and most cost-effective ways to promote your business and establish your brand. Having the right packaging could mean the difference in how much people are willing to spend on your product. You could have the best product but if it is packaged poorly it either won’t sell or will sell really low. On the other hand, you could have a really inexpensive product but if you package it very nice, people will not only be willing to pay more for it, they will expect to.
Much smaller business, especially those whose sales or more seasonal, really know how to maximize the strategy of packaging with a purpose so to speak. For instance, during the holiday’s from around October up until February is when lots of candy boxes are being purchased. People like to give these boxes as holiday gifts and especially for Valentine’s Day. During these times, these candies are being presented as gifts and like with any gift, you’d want it to be presented well. Having the right packaging can really enhance the value of the gift significantly even if it just a candy. If you are wanting to give someone a nice box of candy search something like candy boxes Portland or for some amazing packaging ideas.
If you are still not convinced, just take a walk through your grocery store’s candy aisle. You will see that all of the chocolates are basically the same; chocolate, nuts, nugget. However, though the chocolate is the same in all of them, you will find that the ones that are packaged nicer, like in a gold rapper rather than plastic, are much higher in cost for a lesser amount of candy. And the funny thing is that most of us will not think twice about paying way more for the same piece of candy. Why? Because in our minds, sub-conscience or not, we assume that because it is packaged better, nicer, et cetera, that it must be better and so we feel that we should, in fact, pay more for it.
This mentality carries over to all aspects of our lives, shopping, work, and even dating. As a society we have become very visual, some would even say superficial, as we tend to judge most things outwardly before anything else. And sadly enough, it is this reason that advertisers are able to market basically the same thing to us at astronomical prices as long as it looks a certain way.
The next time you are shopping for some candy for your loved one, don’t just pick up the one with the nicest or shiniest packaging. Instead, try reading the ingredients to see if this is really something you think that person might enjoy. You’d be surprised at how often the things that are packaged the prettiest, aren’t that tasty after all.
